Does Broadcast TV Advertising actually work?

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2019 and tips for how to buy Broadcast TV advertising. …

What’s OTT Advertising? Over the Top & Advanced TV

As TV viewing habits continue to change, advertisers are searching for new ways to engage with these fragmented audiences. We’re seeing more and more marketers shifting a large portion of their ad budgets to over-the-top, or “OTT advertising”, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet. (AdWeek 1.17.18) …

Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …