Below you'll find a list of all posts that have been tagged as “DIGITAL”
In the dynamic landscape of local business advertising, staying ahead requires a strategic blend of traditional wisdom and modern innovation. Here are five key tactics tailored for large locally-owned businesses in 2024: 1. Hyper-Local Targeting: Harnessing the power of advanced geotargeting, large, locally-owned businesses can pinpoint and engage with their most valuable customers in real-time. By leveraging data insights from …
Over the years, Thrive Advertising has built a portfolio of extensive experience in creating effective media buys and advertising plans for the real estate industry. For over a decade, we’ve worked for dozens of leaders in the real estate industry from the Washington State Realtors Association to Major Developers, National Builders, master-planned communities, luxury resort communities with real estate sales, …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
As if the world of paid media wasn’t complicated enough we now have a giant category of new advertising opportunities like Influencer Marketing, Sponsored Content, and Native Advertising. These Native Advertising opportunities might be new concepts to you, and the easiest way to understand them is to think of what was once called an Advertorial or hiring an advertising Spokesperson. …
The customization potential of Facebook Ads is vast, and even the most skilled marketers can sometimes feel overwhelmed. Whether you own your own business or are a part of a marketing team here are some 2019 Facebook advertising tips that will help you optimize your campaigns, yield stronger results and maximize ROI. Retargeting is Your Friend On average Retargeting campaigns …
Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …
We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …