Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …
There sure is a lot of enthusiasm heading into 2020 about the economy, and that leads entrepreneurs and marketers to the question, “how do we reach the right customers?” Business owners all across the country are looking for the secret to reaching more qualified prospects with their advertising campaigns. The beauty of marketing strategy in the new year is that …
Luxury Advertising Commercial Done Right Anyone catch our client’s debut on Monday Night Football last week? Gorgeous creative by Mark Parrott and the marketing team at Coldwell Banker Bain Global Luxury. Special kudos to Scott Hannaman for his artistic talent. Luxury real estate marketing is one of our favorite categories to work in! I still get giddy when I catch …
Sometimes we buy integrated content AKA “sponsored content” from local media companies. This means that we purchase an article or TV segment that looks like editorial content but it is in fact paid for. This can be referred to as Native Content. One value of buying sponsored advertising content from a news media company is that they can share the …
It’s fun to share success stories with you! Today we have a great Cable TV ad case study. We started working with a home improvement industry client this spring. They’d never done much advertising, but they were ready to scale. They called us because their industry group had suggested using a Media Buyer to help them create an advertising plan …
If you’re a business owner and marketer, I’m sure you’ve struggled at some point with the age-old question of how to track advertising effectiveness. It’s a concern of nearly all marketers and one that we’ve honed an answer to and learned a great deal about throughout our careers. After 11+ years of managing million-dollar marketing budgets for a living, we’ve …
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Football is finally here with Training Camp just kicking off this week and the first game is in two weeks! You may have searched for some advertising avails in preseason TV and game day radio broadcasts. If you’re interested in pricing, we’re here for you! Many advertisers want to know what a commercial cost in a Seahawks game. The answer …