I have friends who own businesses as well as clients who’ve asked me candidly, “What is the best bang for my advertising buck, truly? The straight scoop, please.” While there are many media placement options to get a great bang for your buck, the first and foremost of importance in my opinion is Remarketing, also known as Retargeting. Remarketing is …
Tourism Advertising in Regional Magazines
Here’s a new ad by http://teamredpropeller.com/for our mutual client City of Bothell that ran in Journey Magazine. Journey is AAA’s magazine which reaches 1.1 million readers with a circulation of 657,000+. Curious why we chose Journey Magazine for this client? Give us …
Billboards – Outdoor Advertising
If you’re commuting from Tacoma to Seattle, you’ll see one of our billboard purchases on I-5 North. Check out Harold’s new billboard, a 20’x60′ Trivision board targeting Pierce County commuters.
Thrive Turns 7!
When I left my sales job at KOMO 4 in 2008, I think most people thought I was crazy. On the dawn of the Great Recession, many thought it was foolish to leave a good, secure job to venture out on my own to start a new business. With a lot of hard work, a little bit of luck and …
Spot Market TV Commercial – Seattle Market
Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …
Seattle Cable TV Spot
Have you seen SMCU’s new spot on Comcast Spotlight? Spot By Spin Creative
Advertising with Video – YouTube, Hulu, Pandora and More
We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …
Marketing to Millennials
We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …
Cable Television Advertising
Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …
What is a Media Buyer?
Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …