Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …
Holiday Marketing Campaigns: 7 Mistakes to Avoid
The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …
Does Pandora advertising work?
Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Sold Out – Condo Tower – Real Estate Marketing
This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …
Digital Ads Targeting Seattle Condo Buyers
Have you seen our client’s new digital display ads running? We’re focusing on targeting and retargeting for this client. By placing pixels and finding look alike and act alike users online we’re able to serve impressions to users who are more likely to make purchases.
Advertising with Video – YouTube, Hulu, Pandora and More
We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …
Gene Juarez Salons & Spas Creates “Fanicures” to Support the Seattle Seahawks: Social Media Marketing
We love our client Gene Juarez Salons & Spas because they are willing to participate in fun marketing ideas! Partnering with influencer and media personality Jenni Hogan for their latest social media marketing campaign, we’ve created the #GJFanicure! Fan + Manicure = Fanicure. Jenni is beloved by many locals, and her enthusiasm added the horsepower needed for this social media …
- Page 2 of 2
- 1
- 2