Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …
Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
Programmatic Marketing: All you need to you
2020 marketing: Programmatic Remarketing and Prospecting Programmatic Marketing sounds jargony. Many of our customers were either confused by Programmatic Advertising or had no idea what Programmatic was before they started working with us. Programmatic Advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current and prospective customers. Programmatic advertising technology uses Artificial Intelligence (AI) …
Digital vs. Traditional Media Advertising: What’s best?
A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …
Why you need UTM codes to track advertising results
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Here’s a quick marketing tip to give you the inside scoop on a tactic that will help you better track advertising results. Oh, wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? …
Gen Z… where you won’t be finding them in the media
Gen Z is already moving away from Facebook….what’s next? Born between 1995 & 2010, Generation Z is growing up quickly and consuming content along the way. “Generally, members of Gen Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible,” An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.” Business Insider goes on to remind …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …