Does Pandora advertising work?

Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients  that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Digital Advertising Agency – Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Thriving, Expanding, and Breaking Records

A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …

Advertising Using Native Content

As part of the overall advertising plan, we recently worked with KOMO 4 and Seattle Refined to have this beautiful native content segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Real Estate Marketing – Advertising Luxury Homes

Seattle Real Estate Marketing is booming with our region’s unprecedented growth. Sales of the final six Officer’s Row homes at Fort Lawton will launched this spring. This represents the last opportunity to be one of the original buyers of these historic houses located in the heart of Discovery Park. The 534-acre park features rolling meadows, forest groves, striking cliffs, 12 …