A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …
Does Pandora Radio advertising actually work?
I bet you listen to Pandora if you’re under 55. My mom listens to Pandora, and she’s 64. My kids do too. Pandora knows me by the stations I have and by the data available to them for accurately targeting me with ads. They have me so pegged. If you haven’t noticed before, start paying attention to the ads served …
Programmatic Advertising: A Smarter, More Efficient, and Effective Tactic
Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Marketing doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …
Does Pandora advertising work?
Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …
Media buyers? Let’s break it down.
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …
Viral Marketing: What does it take to go viral?
Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?) As a …
Seattle Advertising Agency: How to advertise your business
As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …
4 Common Reasons Your Advertising Strategy Fails
Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …
Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials
Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …
Thriving, Expanding, and Breaking Records
A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …