difference between CTV and OTT advertising

What is the difference between CTV and OTT advertising?

OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought strategically, should only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are …

digital video advertising agency seattle

Digital Video Advertising

As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …

picture of how to advertise on cable tv

Does Cable TV Advertising Actually Work?

With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …

Connected Television Advertising: How To Buy It

Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …

streaming TV advertising agency

Streaming TV advertising agency explains OTT Advertising and how to reach Cord-Cutters with Streaming Video ads.

Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …