picture of media buyers in seattle

Here’s the Scoop on the Media We Buy Most

Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …

Does Broadcast TV Advertising actually work?

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2019 and tips for how to buy Broadcast TV advertising. …

Programmatic Advertising: What the heck is it?

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

What’s OTT Advertising? How to reach Cord Cutters with Over the Top and Connected TV

How to Reach the “Cord Cutters” Ok, so you want to reach the “Cord Cutters.” First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is good reason for that. But one important point I like to be darn sure advertisers comprehend is that you absolutely must consider your demographic before …