My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
Great Resignation: Marketing Available to You Without Hiring Costs
Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …
New Spokane Advertising Agency with Large Market Media Experience
We’re expanding and growing and can’t wait to tell you about it! While we’ve always had customers across the country and some in Canada, our most recent expansion allows us to super-serve the greater Spokane area! We’re the new Spokane advertising agency you’ve been looking for. We’ve carefully planned to grow our local presence in Eastern Washington, and we’ve officially …
Why you must have a media buyer on your team
We thought we’d take the time to explain our business’s marketing services because it’s different from what most people think of when they think of an advertising agency. We don’t handle the creative side of advertising, meaning we do not write jingles, create commercials, or design ads. Our job is one of marketing and business strategy. We are more like …
Professional Real Estate advertising strategies proven
Over the past 14 years, we’ve had the opportunity to work for many unique businesses. We have worked for dozens of industries, which allows us to learn marketing strategies that prove successful across all business types. One sector we’ve worked for significantly is Real Estate. Professional Real Estate advertising is dramatically more effective when you have a Media Buyer on …
To franchisees who want franchise marketing results but don’t know where to start
Our team has the chance to connect with brilliant marketers across the country and even internationally. We recently connected with our friend Juliette who works out of Vancouver, BC, for some insights on franchise marketing. We asked her a few questions we thought you’d find interesting, and here’s what she shared with us! How is marketing for a franchise different …
Affluent demographics: how to reach your target audience with smarter marketing
As Media Buyers, we help advertisers strategically reach their target customers. We refer to target customers as “Demographics” in the marketing world. Our job as Media Buyers exists to help business owners and marketers create strategic advertising plans designed to reach people that are most important to them; many times, that is an affluent demographic. We’re known for successfully reaching …
What you need to know about the ad market recovery from Coronavirus shock
Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …
Need a Freelance Media Buyer for your team? Meet your new Media Buyer.
Well, ratings are higher than ever for some networks, and rates are lower than I’ve seen them since 2005! Now, sure is the time to buy advertising and you may be looking for freelance media buyers. We’ve been absolutely slammed with inquiries and phone calls from business and political advertising campaigns across the country looking for media plans, stat. One …
Better than Billboard Advertising: How to Reach Seattle Tech Audience
So you want to advertise to prospective customers where they’re comfortable. They’re relaxed and unwinding after a long day at their tech job. They work for Google, Amazon, Facebook, and Microsoft. They’re high earners and have the disposable income that you need your demographic to have. These folks are hard for marketers to pin down because they’re busy and on …