The customization potential of Facebook Ads is vast, and even the most skilled marketers can sometimes feel overwhelmed. Whether you own your own business or are a part of a marketing team here are some 2019 Facebook advertising tips that will help you optimize your campaigns, yield stronger results and maximize ROI. Retargeting is Your Friend On average Retargeting campaigns …
Programmatic Marketing Agency: What is Programmatic Advertising?
Programmatic Marketing Agency might sound like industry jargon. Many of our customers were initially perplexed by the concept of programmatic advertising or were entirely unfamiliar with it before partnering with us. Programmatic marketing empowers you, the advertiser, to deliver personalized, always-on, and highly relevant ads to both current and potential customers. Leveraging artificial intelligence (AI), programmatic advertising technology serves ads …
Media Consumption Metrics: 11 Hours Per Day
If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
Need a freelance media buyer? Try our white label media buying services.
The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …
Why you need UTM codes to track advertising results
Digital advertising and UTM codes go hand in hand. Like PB & J, you’ll wonder what you did without the two together. Here’s a quick marketing tip to give you the inside scoop on a tactic that will help you better track advertising results. Oh, wait, what is a UTM code? UTM stands for Urchin Tracking Module. Sounds fancy, right? …
Predictive Marketing Is Here — Programmatic Advertising
Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Programmatic advertising includes remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can …
Sold Out – Condo Tower – Real Estate Marketing
This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …
Seattle Advertising Agency
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …