Below you'll find a list of all posts that have been tagged as “STRATEGY”
In the ever-evolving world of political campaigning, one medium that continues to play a pivotal role is local radio. In this blog, we will explore the significance, strategies, and impact of political advertising on local radio. The Relevance of Local Radio: Local radio stations are an integral part of many communities, providing news, music, and entertainment to a loyal and engaged …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
OK, we were catching up over zoom recently… and our conversation led us to a great discussion of why a creative agency would use an outside media buyer. Here’s the transcript of our chat. (<<< Pro tip – just take your audio file and send it for transcription. ) RR: OK – let’s get real here… Once upon a time, …
Depending on your state, county, or phase – it may be time to reopen for business. The question that lingers on so many business owners’ minds – how do we get our customers back? Simply said, reopen for business with awareness. Since the dawn of marketing, it’s always been about consumer confidence: Will the product work for me? Will the …
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …
We aired this spot in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! MSOP hired us to buy media because they were looking for a golf advertising agency and learned that a savvy media buying company …
All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …