OTT Advertising Measurement and Advanced Television Advertising

“As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the younger demos advertisers covet.” (AdWeek …

Marketing to the Affluent

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Marketing to affluent consumers is not as easy as geotargeting an …

Opportunity Costs: Making Better Advertising Investments

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward us sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and thousands of advertising …

Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

3 Ways to Boost Your Biz with Google Analytics

Thank you Huffington Post Writer Angela Schonberg for this guest blog. Reporting on a website’s Google Analytics data is an investigative dig that can be viewed and tracked daily, weekly, monthly or annually. The tool tracks the behavioral flow of web traffic in and out of your site on a daily basis. Within this realm marketers, website managers and business …