These beautiful real estate advertising ads were designed by one of Seattle’s best graphic designers, Bryce Bernard, for our luxury real estate client Summerwell Homes. New Year, New Home! Imagine starting the new year in an award-winning luxury new home community just minutes from the city! o Summerwell’s 16 homes, designed by renowned McCullough Architects, reflect a contemporary design aesthetic …
Media Buying Tips: 2018 Advertising Plans
2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buying right now and this is an excellent time to do it! While it’s always nice to book early, and 4th quarter does give more time …
Traditional Advertising Agency – 2018 Advertising Costs
There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …
4 Common Reasons Your Advertising Strategy Fails
Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …
Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials
Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …
Thriving, Expanding, and Breaking Records
A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …
Advertising Using Native Content
As part of the overall advertising plan, we recently worked with KOMO 4 and Seattle Refined to have this beautiful native content segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Sponsored Posts and Native Advertising done right
Did you catch the 7 Best Things to Do at #SuncadiaResort featured on Seattle Refined? Suncadia’s recent Native Advertising post hit it out of the park. The best sponsored posts don’t feel like advertising… they are quality content placed right within the media. Hence the term, native content. It is a fantastic way to educate your audience without a hard sell. …
Travel Marketing and Sponsored Content
If you haven’t been to Seabrook here are 4 reasons to plan a trip right now. Check out this Sponsored Content with Seattle Magazine. “Most people don’t start thinking about the beach until July 5th (the unofficial start of summer in Washington). But what if I told you that one of state’s best kept secrets is a charming little beach …