Let’s talk about the stress on Marketing Managers – juggling multiple campaigns, meeting deadlines, wrangling budgets, justifying decisions, and navigating the ever-changing digital advertising landscape. It’s exhausting. You work a lot because you care, and everyone comes to you for the answers. But you could use a break, if we’re being honest. Fear not, because a secret weapon in your …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Seattle Advertising Trends
We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …
Sold Out – Condo Tower – Real Estate Marketing
This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …
Seattle Advertising Agency
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …
Seattle Digital Advertising Agency – Financial Services Marketing
A screenshot from an ad we ran for SMCU promoting this CD rates on the Seattle Times’ website. SMCU is an innovator and always coming up with new ways to provide value to their customers. We love working for this Seattle Original.
Marketing to Millennials
We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …
Advertising Strategy
Our clients rely on us to stay on the forefront of advertising trends. They trust us to know what options are available to reach their target markets with their marketing messages and to have an educated opinion on which ones will be most effective for their unique needs. They also trust us to tell them which trends are a waste …
Financial Services Marketing: Media plans to reach your demographic
We’ve been working with Seattle Credit Union to create media plans that reach the right demographics for their financial products and offers. We love outside-of-the-box marketing ideas that drive business and spark conversation. Our team is experienced with financial services marketing. This Keep Your Coffee advertising campaign is one of our favorites! Their creative team did a great job managing …
Selling Graduate School: Marketing Seattle Graduate Degrees via Targeted Advertising
We’ve worked for the past year and a half on launching Northeastern University’s Graduate School in Seattle. It has been such a great experience. We just returned Boston visiting their campus there where we had a wonderful meeting with the leaders of the University. We’ve worked with this client to create strategies for reaching very niche markets through targeted media …