Below you'll find a list of all posts that have been tagged as “media buyer”
The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …
If you’re a business in Seattle looking to maximize your advertising budget, understanding media buying is essential. Whether you’re running digital ads, TV commercials, or out-of-home (OOH) ads like billboards and transit placements, effective media buying in Seattle ensures your message reaches the right audience at the right time—without overspending. In this guide, we’ll break down the media buying …
We talk to business owners and marketers often who are surprised to learn they’re buying digital advertising all wrong. It’s not their fault. There is so much to do, and the complexity of digital advertising has become overwhelming. What business owner has time to become a digital advertising expert on top of all their other responsibilities? Marketing Directors are creative …
Thrive Advertising is a 100% woman-owned business based in Washington state, serving clients across the United States. Founded in 2009 on a commitment to excellence, Thrive Advertising is not only a city of Seattle self-declared women-owned business but also a recognized entity by the Department of Enterprise Services mini-business program. Additionally, Thrive Advertising is on its journey toward achieving OMWBE …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …
My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
