Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
Seattle Advertising Agency: How to advertise your business
As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …
Media Buying Tips: 2018 Advertising Plans
2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buying right now and this is an excellent time to do it! While it’s always nice to book early, and 4th quarter does give more time …
Traditional Advertising Agency – 2018 Advertising Costs
There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …
Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement
Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Sponsored Posts and Native Advertising done right
Did you catch the 7 Best Things to Do at #SuncadiaResort featured on Seattle Refined? Suncadia’s recent Native Advertising post hit it out of the park. The best sponsored posts don’t feel like advertising… they are quality content placed right within the media. Hence the term, native content. It is a fantastic way to educate your audience without a hard sell. …
Travel Marketing and Sponsored Content
If you haven’t been to Seabrook here are 4 reasons to plan a trip right now. Check out this Sponsored Content with Seattle Magazine. “Most people don’t start thinking about the beach until July 5th (the unofficial start of summer in Washington). But what if I told you that one of state’s best kept secrets is a charming little beach …
Real Estate Marketing – Advertising Luxury Homes
Seattle Real Estate Marketing is booming with our region’s unprecedented growth. Sales of the final six Officer’s Row homes at Fort Lawton will launched this spring. This represents the last opportunity to be one of the original buyers of these historic houses located in the heart of Discovery Park. The 534-acre park features rolling meadows, forest groves, striking cliffs, 12 …
Seattle Advertising Trends
We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …
How to Buy Traditional TV Advertising: Bypassing Time-Shifted Viewing
Have you seen Semiahmoo’s latest TV spot? Kids eat free! Check it out. Promocode: KOMOKIDS Think traditional media in 2017 doesn’t work? We’ve found that when it’s purchased correctly it can be wildly successful. How to bypass DVRs and time-shifted viewing? Pro Tip: Buy live TV news, sports or live events.