2025 Digital Advertising strategies

2025 Digital Advertising Strategies to Bring New Customers to Your Business

Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time.  Let’s go through some key 2025 …

picture of how to advertise on cable tv

Does Cable TV Advertising Actually Work?

With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …

Plastic Surgery Marketing and Advertising: Demographic Women 50+

Beautiful  :30 and :60 spots were created by the talented team at RB Content Lab. When it comes to advertising plastic surgery and cosmetic surgery it’s so important to tell the story in a beautiful and emotional way. The team at RB Content Lab did a great job telling Dr. Santos’ patients’ stories. These women look and truly feel amazing …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …