Traditional TV viewership has undergone a significant transformation over the past decade. With the rise of streaming services, on-demand content, and personalized viewing experiences, the way people consume television has shifted dramatically. Yet, amidst this digital revolution, traditional TV continues to hold its ground in 2024, albeit with some notable changes. Here are the things to consider with Traditional TV …
Wildly Successful TV Advertising Case Study
It’s fun to share success stories with you! Today we have a great Cable TV ad case study. We started working with a home improvement industry client this spring. They’d never done much advertising, but they were ready to scale. They called us because their industry group had suggested using a Media Buyer to help them create an advertising plan …
Does Cable TV Advertising Actually Work?
With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …
Here’s the Scoop on the Media We Buy Most
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Plastic Surgery Marketing and Advertising: Demographic Women 50+
Beautiful :30 and :60 spots were created by the talented team at RB Content Lab. When it comes to advertising plastic surgery and cosmetic surgery it’s so important to tell the story in a beautiful and emotional way. The team at RB Content Lab did a great job telling Dr. Santos’ patients’ stories. These women look and truly feel amazing …
Credit Union Video Ads Now Airing on Cable, Broadcast, Pandora Video and YouTube
Have you seen this spot in the Seattle-Tacoma DMA on cable television, broadcast television, Pandora Video and on YouTube? Check it out!
Seattle Cable TV Spot
Have you seen SMCU’s new spot on Comcast Spotlight? Spot By Spin Creative
Advertising with Video – YouTube, Hulu, Pandora and More
We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …
Cable Television Advertising
Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …