Instragram Advertising – Narrow Demographic Targeting for Real Estate Advertisers

Creative done by Red Propeller, we’re using Facebook’s ad platform to conduct a series of sponsored posts on Instagram. We’re currently running ads targeting a narrow audience by geotargeting and specifying user interests. Specifically selected demographics via Instagram advertising solutions allow us to invite engagement, likes and click throughs to the client website.

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Marketing to Millennials

  We have a diverse group of clients at Thrive. We have some clients entirely focused on reaching Men ages 25-54 with their advertising messages. We have others only interested in reaching women. Some want families and others want Millennials, Generation Y. I felt compelled to write a blog about Millennials specifically because that demographic is the hardest to reach …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …

What is a Media Buyer?

Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …

Seattle Bus Advertising

It really never gets old watching a media plan come to life. Here is a shot of one of the buses we bought for Seattle Metropolitan Credit Union. I still remember the first TV spot I caught on television that I was responsible for placing. That same giddiness gets me at times when I see our clients’ ads while I’m …