Another Seattle Advertising Agency: What Makes Us Different?

Hi there! Thanks for taking the time to research our Seattle advertising agency. There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re Thrive Advertising, a media buying agency that has been serving clients locally and nationally for the past …

Media Planning: Changing Seasons and Shifting Creatives

As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …

Digital vs. Traditional Media Advertising: What’s best?

A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …

Programmatic Advertising: What the heck is it?

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

Does Pandora advertising work?

Want to know a secret? There is one (ok, two but this blog is only going to share one) media that we buy consistently for clients  that always produces ROI. We probably shouldn’t share it with the internet because we want all the inventory to ourselves. But since we’re an agency that takes pride in educating our clients and delivering …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …