Below you'll find a list of all posts that have been tagged as “OPTIMIZATION”
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
Programmatic Marketing Agency might sound like industry jargon. Many of our customers were initially perplexed by the concept of programmatic advertising or were entirely unfamiliar with it before partnering with us. Programmatic marketing empowers you, the advertiser, to deliver personalized, always-on, and highly relevant ads to both current and potential customers. Leveraging artificial intelligence (AI), programmatic advertising technology serves ads …
Artificial intelligence in advertising aids marketers looking for ways to improve the efficiency and effectiveness of their efforts. And it’s really no wonder they are turning to AI to help. How is artificial intelligence in advertising used, and how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to …
The other day I was having dinner with a folks from another ad agency who I really enjoy. We went to 13 Coins across from the Seattle airport because they had to hop on a plane right after dinner. We had such great conversation that we completely lost track of time and one of them nearly missed their flight! In …
Media buyers? Let’s break it down. We leave the creatives to the creative. Chances are you have enough cooks in the kitchen. Between you, your VP, and the office dog’s chief strategist, we get the drill. You’ve spent all this time, energy (not to mention budget) working with a creative services firm – you’ve got a new brand, a new …
Advertising is an investment and it should be treated as such. If you were going to buy a home, how would you research the purchase? You’d look at location, comps, school districts, quality of home, neighborhood, community, property taxes etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a …
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …
We paid in the $3 CPM range for this homepage ad. Thrive knows how to get you the greatest ROI on your remarketing campaigns. Are you paying too much for your display advertising?