Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …
Here’s the Scoop on the Media We Buy Most
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Digital Marketing Conference: Digital Summit Seattle 2019 Takeaways
Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …
Golf Advertising Agency markets the World’s Largest Putting Tournament
We aired this spot in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! MSOP hired us to buy media because they were looking for a golf advertising agency and learned that a savvy media buying company …
Who Else Craves Deeper Connections? How to Influence People.
All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …
This ONE Marketing Mistake is Costing You Thousands
Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …
Your Very Own Media Buyer in 2019
Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …
2019 Advertising Plans: Let’s Make This Your Best Year Yet
You’ve seen it all. You’ve worked hard to win that CMO title and because of that you may be a little burnt out because you have so much on your plate. You’re an excellent marketer and you’re certainly fantastic at managing a creative team. But do you have a media buying team to shoulder the burden of creating your 2019 …
Seattle Advertising Agency: What Makes Us Different?
There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …
Media Planning: Changing Seasons and Shifting Creatives
As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …
