In case you missed it, we recently stumbled upon a old piece from the Columbia Journalism Review highlighting the role city magazines have evolved to serve. Since 2008, these publications may have gotten thinner, but since the recession this corner of the media has evolved into a fantastic focus – custom publishing and events. As you are planning your 2020 …
Programmatic Marketing Agency might sound like industry jargon. Many of our customers were initially perplexed by the concept of programmatic advertising or were entirely unfamiliar with it before partnering with us. Programmatic marketing empowers you, the advertiser, to deliver personalized, always-on, and highly relevant ads to both current and potential customers. Leveraging artificial intelligence (AI), programmatic advertising technology serves ads …
So you want to advertise to prospective customers where they’re comfortable. They’re relaxed and unwinding after a long day at their tech job. They work for Google, Amazon, Facebook, and Microsoft. They’re high earners and have the disposable income that you need your demographic to have. These folks are hard for marketers to pin down because they’re busy and on …
All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …
Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …
We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big …
You want to know the one secret to beating the fear of not having enough? It may surprise you. It’s too simple. So many business owners have fears. Can you relate? What if: a contract doesn’t renew? the economy changes? you have to go back to the corporate world? there’s not even a job in the corporate world for you …
This blog is so short it will take you less time to read than grabbing a coffee, but it could be perspective changing for you and just what you needed to read today. Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. Don’t let others’ goals, successes or failures take your eyes off of your own …
Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …
But most of us wouldn’t want it any other way, am I right?