In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …
In 2023, traditional television advertising may still be viable for businesses looking to reach a wide audience. Before you say, “Robin, you’re wrong! Even my boomer parents cut the cord! Stick with me and hear me out…” While digital advertising has undoubtedly dominated the market in recent years, TV advertising in 2023 can still provide several benefits for those willing …
Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
We can think of Google Analytics in media buying as the industry standard for tracking, analyzing, and reporting site data. Just as a runner measures their personal best times of each race, Google Analytics Reporting provides personal bests (and worsts) for your website. Each month (or week, even day, if you prefer), it is essential to use this tool to …
I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …
Meet your new Spokane media buyers, Thrive Advertising! We’re expanding and growing and can’t wait to tell you about it. Our expansion allows us to super-serve the greater Spokane area. While we’ve always bought advertising in the Spokane market, we’re now close by, so we can pop into our clients’ offices and say hello more often. Our growth has allowed …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
With the latest release of Edison’s Share of Ear study comes the latest on how listening continues to shift to more digital audio listening across satellite, streaming audio, and podcasting. Here are some fun facts that will get you interested in how to advertise in Podcasts: Americans spend an average of 4 hours/day with audio – 4 hours 14 minutes, …
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …