Below you'll find a list of all posts that have been categorized as “TV Advertising”
The digital advertising landscape has experienced seismic shifts over the past few years, and 2025 is poised to be a turning point. While digital advertising has dominated for over a decade, traditional advertising tactics are making a notable comeback. Resurgence in Traditional Advertising isn’t a rejection of digital platforms but a reaction to the challenges plaguing the digital ad ecosystem—ranging …
Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time. Let’s go through some key 2025 …
It’s fun to share success stories with you! Today we have a great Cable TV ad case study. We started working with a home improvement industry client this spring. They’d never done much advertising, but they were ready to scale. They called us because their industry group had suggested using a Media Buyer to help them create an advertising plan …
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …
Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars! Thrive believes that the all advertisers deserve big attention from a professional …
Isn’t this television ad breathtaking? This video was shot by drone by a company called Cinamedia Solutions, Andy Hu and Lydia Lee. It was edited by KOMO Television for the TV ad campaign in Seattle. Semiahmoo Resort is such a beautiful property managed by Coastal Hotel Group. We love seeing beautiful spots on-air in placement that Thrive secured through Media …
Did you see this new video ad on TV or Pandora? We placed the video advertising buys and the Visual Anthem Studios created the spot. We enjoy working with VAS because they always deliver fresh ideas and great customer service. While we don’t offer in-house creative services, (to keep our overhead low so we can provide great service to our …
Have you seen this spot in the Seattle-Tacoma DMA on cable television, broadcast television, Pandora Video and on YouTube? Check it out!
Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …