Below you'll find a list of all posts that have been categorized as “Uncategorized”
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …
What types of Digital Marketing do we offer at Thrive Advertising? All the types. That’s the simple answer. What digital marketing tactics do we deploy most often? Programmatic Advertising is our most commonly executed digital marketing strategy. Why do we love this tactic? Programmatic advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current …
My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …
You need to capitalize on the massive amount of users shopping and searching on their devices and computers! Creating smart and targeted ads helps with brand awareness and sales goals. Let us help you target the right people using our smart AI technology media buying experience. Let’s unleash proven AI Marketing Tactics together! We know, we know. Every digital AI …
Hulu advertising research requires a greater understanding of the larger OTT advertising landscape. So you are researching how to advertising on Hulu Advertising, or perhaps you’re interested in advertising on streaming TV. Still, you aren’t sure where to begin because that whole thing is a big animal! Today I’m going to tackle a vast topic and breakdown how advertising in …
Advertising is an investment. If you are going to buy a home, how would you research the purchase? You’d look at the location, comps, school districts, quality of the house, neighborhood, community, property taxes, etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a substantial investment and requires as …
Digital Radio advertising is ads that run anywhere on a digital audio platform. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify, SoundCloud), or digital radio streaming like iHeartRadio and SiriusXM. We have extensive experience buying digital radio advertising, and one of our go-to products is Pandora Radio, owned by SiriusXM. Here is a quick rundown of digital …
As Media Buyers, we help advertisers strategically reach their target customers. We refer to target customers as “Demographics” in the marketing world. Our job as Media Buyers exists to help business owners and marketers create strategic advertising plans designed to reach people that are most important to them; many times, that is an affluent demographic. We’re known for successfully reaching …
Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …