Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …
Sponsored Posts and Native Advertising done right
Did you catch the 7 Best Things to Do at #SuncadiaResort featured on Seattle Refined? Suncadia’s recent Native Advertising post hit it out of the park. The best sponsored posts don’t feel like advertising… they are quality content placed right within the media. Hence the term, native content. It is a fantastic way to educate your audience without a hard sell. …
Travel Marketing and Sponsored Content
If you haven’t been to Seabrook here are 4 reasons to plan a trip right now. Check out this Sponsored Content with Seattle Magazine. “Most people don’t start thinking about the beach until July 5th (the unofficial start of summer in Washington). But what if I told you that one of state’s best kept secrets is a charming little beach …
Predictive Marketing Is Here — Programmatic Advertising
Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Programmatic advertising includes remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can …
Seattle Advertising Trends
We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …
Real Estate Digital Ads: Direct Local Media Sites
Here’s another example of some of the media placement we’ve been working on. Beautiful ads for Pike Motorworks done by the talented people at Dapper.
Credit Union Video Ads Now Airing on Cable, Broadcast, Pandora Video and YouTube
Have you seen this spot in the Seattle-Tacoma DMA on cable television, broadcast television, Pandora Video and on YouTube? Check it out!
Marketing to Millennials through TV Ads, Discussing Emojis
This AdWeek article shares a great example of how to advertise to Millennials. Always Brand pokes at the female emoji options, resonating with Millennials and females across the country who want to feel empowered and strong versus or a tiara-wearing, valley girl. #asif #emoji
Remarketing: Are you missing a huge opportunity in Retargeting?
I have friends who own businesses as well as clients who’ve asked me candidly, “What is the best bang for my advertising buck, truly? The straight scoop, please.” While there are many media placement options to get a great bang for your buck, the first and foremost of importance in my opinion is Remarketing, also known as Retargeting. Remarketing is …
Display Advertising – Huffington Post Homepage Ads
We paid in the $3 CPM range for this homepage ad. Thrive knows how to get you the greatest ROI on your remarketing campaigns. Are you paying too much for your display advertising?