What Was Your Favorite Super Bowl Commercial?

Here is a recap of all the Super Bowl spots complete with Reader’s Grades from adweek.com. Click the screenshot to view all the spots from The Big Game. Do you agree with the ratings readers gave the spots? My personal favorite spots were Cheerios ‘Gracie’, Volkswagen ‘Wings’, Turbo Tax ‘Prom”, Radio Shack ‘The Phone Call” and Wonderful Pistachios ‘Stephen Colbert’. …

Portland Print Advertising: Resort at the Mountain

Doesn’t this ad make you want to drive straight to Resort at the Mountain and get cozy after a day of skiing?! Petra Sokolova from No Status Quo Creative designed this print ad for our client and we love it. The ad ran in Seattle Met Magazine next to a “Portland for Seattleites” feature as well as in 1859 Magazine …

Seattle Bus Advertising

It really never gets old watching a media plan come to life. Here is a shot of one of the buses we bought for Seattle Metropolitan Credit Union. I still remember the first TV spot I caught on television that I was responsible for placing. That same giddiness gets me at times when I see our clients’ ads while I’m …

Grand Opening: Resort Marketing

We’re excited to announce the reopening of Semiahmoo Resort! August 15th the beloved resort reopened without ALL the bells and whistles, without all the yet-to-come multi-million dollar renovation and improvements. But they did put on a coat of fresh paint! And installed new bedding and linens. The majority of their enhancements will be implemented over the fall and winter seasons. …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …

Marketing Campaign Resonates with Seattle Coffee Drinkers

We’ve been working with our client to create outside of the box marketing ideas that drive business and spark conversation. This Keep Your Coffee advertising campaign is one of my personal favorites because I’m an avid coffee drinker (like most Seattle-ites) and I love finance. When it comes to a successful marketing strategy three things need to happen. 1. Strategic …