The customization potential of Facebook Ads is vast, and even the most skilled marketers can sometimes feel overwhelmed. Whether you own your own business or are a part of a marketing team here are some 2019 Facebook advertising tips that will help you optimize your campaigns, yield stronger results and maximize ROI. Retargeting is Your Friend On average Retargeting campaigns …
City Magazines in your media mix
In case you missed it, we recently stumbled upon a old piece from the Columbia Journalism Review highlighting the role city magazines have evolved to serve. Since 2008, these publications may have gotten thinner, but since the recession this corner of the media has evolved into a fantastic focus – custom publishing and events. As you are planning your 2020 …
Programmatic Marketing: All you need to you
2020 marketing: Programmatic Remarketing and Prospecting Programmatic Marketing sounds jargony. Many of our customers were either confused by Programmatic Advertising or had no idea what Programmatic was before they started working with us. Programmatic Advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current and prospective customers. Programmatic advertising technology uses Artificial Intelligence (AI) …
Who Else Craves Deeper Connections? How to Influence People.
All of us want to build better connections with others. We crave stronger personal friendships and more significant and meaningful professional relationships. But how do we foster those? I’m finishing up a book that I highly recommend called “How to Win Friends and Influence People in the Digital Age. Not only are the principles shared valuable for establishing stronger relationships, …
Media Consumption Metrics: 11 Hours Per Day
If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
2019 Advertising Plans: Let’s Make This Your Best Year Yet
You’ve seen it all. You’ve worked hard to win that CMO title and because of that you may be a little burnt out because you have so much on your plate. You’re an excellent marketer and you’re certainly fantastic at managing a creative team. But do you have a media buying team to shoulder the burden of creating your 2019 …