Below you'll find a list of all posts that have been categorized as “DIGITAL”
Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
I have to tell you a funny story. It’s about my friend Dave who is in his mid-30s. Dave’s dad is in his early 60s and has been a salesman his entire life. Known for being able to sell snow to an Eskimo, Dave’s dad Ron recently got a job with a slick digital marketing agency. Ron knows nothing about …
With the latest release of Edison’s Share of Ear study comes the latest on how listening continues to shift to more digital audio listening across satellite, streaming audio, and podcasting. Here are some fun facts that will get you interested in how to advertise in Podcasts: Americans spend an average of 4 hours/day with audio – 4 hours 14 minutes, …
Today, I had lunch with an old friend I hadn’t seen for about 20 years. We started catching up, and she asked a great question that I realized isn’t addressed on our website. So I thought, hey, that’s a great blog post! What type of advertising do we do at Thrive? When it comes to 2022 advertising tactics, we do …
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …
Coeur D’Alene Advertising Agency We’re expanding and growing and can’t wait to tell you about it! Meet your new CDA marketing professionals. Our expansion allows us to super-serve Kootenai and Bonner Counties as your new North Idaho advertising agency! We’ve grown our local presence in Eastern Washington, which has allowed us to develop new North Idaho relationships! We’re meeting with …
Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …
We’re expanding and growing and can’t wait to tell you about it! While we’ve always had customers across the country and some in Canada, our most recent expansion allows us to super-serve the greater Spokane area! We’re the new Spokane advertising agency you’ve been looking for. We’ve carefully planned to grow our local presence in Eastern Washington, and we’ve officially …
We thought we’d take the time to explain our business’s marketing services because it’s different from what most people think of when they think of an advertising agency. We don’t handle the creative side of advertising, meaning we do not write jingles, create commercials, or design ads. Our job is one of marketing and business strategy. We are more like …
