Below you'll find a list of all posts that have been categorized as “DIGITAL”
Over the past 14 years, we’ve had the opportunity to work for many unique businesses. We have worked for dozens of industries, which allows us to learn marketing strategies that prove successful across all business types. One sector we’ve worked for significantly is Real Estate. Professional Real Estate advertising is dramatically more effective when you have a Media Buyer on …
You need to capitalize on the massive amount of users shopping and searching on their devices and computers! Creating smart and targeted ads helps with brand awareness and sales goals. Let us help you target the right people using our smart AI technology media buying experience. Let’s unleash proven AI Marketing Tactics together! We know, we know. Every digital AI …
Hulu advertising research requires a greater understanding of the larger OTT advertising landscape. So you are researching how to advertising on Hulu Advertising, or perhaps you’re interested in advertising on streaming TV. Still, you aren’t sure where to begin because that whole thing is a big animal! Today I’m going to tackle a vast topic and breakdown how advertising in …
Digital Radio advertising is ads that run anywhere on a digital audio platform. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify, SoundCloud), or digital radio streaming like iHeartRadio and SiriusXM. We have extensive experience buying digital radio advertising, and one of our go-to products is Pandora Radio, owned by SiriusXM. Here is a quick rundown of digital …
Have you been struggling with the Facebook ad “glitches?” You’re not alone. Many changes to Facebook and Instagram’s advertising platform have limited advertiser’s ability to advertise like they use to. These glitches and restrictions lead advertisers to search for alternatives to Facebook advertising, and we’ve got several ideas to share with you. We do buy social media ads, but we’re …
Two of our favorite markets to work in right now are North Idaho and Boise. Our media buying expertise allows us to serve marketers far and wide, and one of the hottest markets in the country this year has been Idaho. Expanding Thrive has been a goal of ours for a while, and we see it happening in a big …
Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …
Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …
Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …