Below you'll find a list of all posts that have been tagged as “TRADITIONAL”
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …
We aired this spot in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! MSOP hired us to buy media because they were looking for a golf advertising agency and learned that a savvy media buying company …
In case you missed it, we recently stumbled upon a old piece from the Columbia Journalism Review highlighting the role city magazines have evolved to serve. Since 2008, these publications may have gotten thinner, but since the recession this corner of the media has evolved into a fantastic focus – custom publishing and events. As you are planning your 2020 …
So you want to advertise to prospective customers where they’re comfortable. They’re relaxed and unwinding after a long day at their tech job. They work for Google, Amazon, Facebook, and Microsoft. They’re high earners and have the disposable income that you need your demographic to have. These folks are hard for marketers to pin down because they’re busy and on …
A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …
Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …
2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buying right now and this is an excellent time to do it! While it’s always nice to book early, and 4th quarter does give more time …
Hey Miami, Los Angeles & Tampa, We’re running a broadcast TV ad campaign spreading the word about a clinical research study for agitation associated with Alzheimer’s disease. Check out the spot here or catch it on your local stations. http://www.triadstudy.com/
