If you’re a business owner and marketer, I’m sure you’ve struggled at some point with the age-old question of how to track advertising effectiveness. It’s a concern of nearly all marketers and one that we’ve honed an answer to and learned a great deal about throughout our careers. After 11+ years of managing million-dollar marketing budgets for a living, we’ve …
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic digital video advertising soon. Today, marketers are running into numerous frustrations when attempting to run successful video ad campaigns. Indeed, according to a survey …
Football is finally here with Training Camp just kicking off this week and the first game is in two weeks! You may have searched for some advertising avails in preseason TV and game day radio broadcasts. If you’re interested in pricing, we’re here for you! Many advertisers want to know what a commercial cost in a Seahawks game. The answer …
Have you been wondering how to reach tech professionals who work at Microsoft, Google, Amazon, or Facebook in the Seattle and Bellevue areas? Here’s a couple of tips on how to advertise to Microsoft employees. Everyone wants to target their ads to reach the affluent tech demo. What advertiser doesn’t want their ads in front of a group of people …
With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
As if the world of paid media wasn’t complicated enough we now have a giant category of new advertising opportunities like Influencer Marketing, Sponsored Content, and Native Advertising. These Native Advertising opportunities might be new concepts to you, and the easiest way to understand them is to think of what was once called an Advertorial or hiring an advertising Spokesperson. …
While Thrive is not a startup, (we’re celebrating 11 years in business!), I was recently interviewed by Lendio for this article, 5 Female Entrepreneurs Share Startup Advice for Women. As a Seattle female entrepreneur, I love connecting with our business owners and leaders in the business world. Iron sharpens iron, and surrounding yourself with other business minded visionaries makes you …
The customization potential of Facebook Ads is vast, and even the most skilled marketers can sometimes feel overwhelmed. Whether you own your own business or are a part of a marketing team here are some 2019 Facebook advertising tips that will help you optimize your campaigns, yield stronger results and maximize ROI. Retargeting is Your Friend On average Retargeting campaigns …
Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …