Emerging advertising channels and platforms offer a wealth of opportunities! Social media content, mobile apps, and virtual reality advertising apps require an investment of time and money. However, will they help your digital marketing efforts? VR and AR (virtual reality and augmented reality) marketing are part of the future of advertising. We’ve studied how these new channels will play a …
Programmatic Marketing Agency: What is Programmatic Advertising?
Programmatic Marketing Agency might sound like industry jargon. Many of our customers were initially perplexed by the concept of programmatic advertising or were entirely unfamiliar with it before partnering with us. Programmatic marketing empowers you, the advertiser, to deliver personalized, always-on, and highly relevant ads to both current and potential customers. Leveraging artificial intelligence (AI), programmatic advertising technology serves ads …
Media Consumption Metrics: 11 Hours Per Day
If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
Why Marketers Turn to Artificial Intelligence in Advertising
Artificial intelligence in advertising aids marketers looking for ways to improve the efficiency and effectiveness of their efforts. And it’s really no wonder they are turning to AI to help. How is artificial intelligence in advertising used, and how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to …
Digital Media and Omni-Channel Marketing
In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers. With so many choices, there are …
Connected Television Advertising: How To Buy It
Connected Television Advertising Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels. Yet, connected television …
Programmatic Marketing: How to Improve the Experience
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these programmatic marketing purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with …
Holiday Marketing Campaigns: 7 Mistakes to Avoid
The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …
Is my phone listening to me?
Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us… being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …