Programmatic digital advertising—where ad space is snapped up through automated, data-driven platforms—has taken the marketing world by storm. It’s fast, it’s scalable, and it’s everywhere. But is it effective? The short answer: yes, when done right. The longer answer reveals why hiring a professional media buyer is non-negotiable if you want to turn this tech into a profit engine rather …
Cracking Down on Ad Fraud: Keep Your Money from Being Squandered on Bot Farms
For over a decade, our team has been buying programmatic advertising. Over those years, we’ve fine-tuned the process to get our clients the most significant ROI possible with the least amount of wasted advertising dollars while cracking down on ad fraud. We use AI, proprietary tools, and unique subscriptions to provide our clients with the best media-buying service possible. Digital …
Leveraging the power of advertising during economic uncertainty
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …
Here’s the Scoop on the Media We Buy Most
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Why Marketers Turn to Artificial Intelligence in Advertising
Artificial intelligence in advertising aids marketers looking for ways to improve the efficiency and effectiveness of their efforts. And it’s really no wonder they are turning to AI to help. How is artificial intelligence in advertising used, and how common is it, and where is adoption growth expected? Numerous unique studies all point to similar conclusions: marketers are turning to …
Streaming TV advertising agency explains OTT Advertising and how to reach Cord-Cutters with Streaming Video ads.
Ok, so you want to reach the “Cord Cutters,” and you’re researching OTT advertising and how to hire a streaming TV advertising agency. First, let’s talk about who they are. There is a lot of hype about TV viewing habits changing. There is a good reason for that. But one crucial point I like to be sure advertisers consider is …
Seattle Advertising Trends
We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …